(Photo and article courtesy architecturaldigest.com)
The actor and design lover tells AD all about her new venture, Beautiful Kitchenware
Drew Barrymore doesn’t shy away from color. When the child star turned talk show host (with plenty in between) launched her first decor line, Flower Home, in 2019, her aesthetic was very clear. It was bohemian, eclectic, and full of florals, patterns, and shades spanning the entire rainbow. “I’m a total maximalist,” she told WWD at the time. Now, she’s expanding her reach in the home space with the launch of Beautiful Kitchenware, and although this line features utilitarian products like a combination air fryer and toaster over and a programmable coffee maker, it is every bit as vibrant.
Barrymore teamed up with Made by Gather founder and CEO Shae Hong to create the line, which is available on Walmart.com today and in stores on April 19. Fans got a sneak peek when she launched the sage green colorway a bit early on St. Patrick’s day, and now, blueberry pie, oyster grey, white icing, and black sesame will join the fold.
Below, the Drew Barrymore Show host speaks exclusively to AD about her latest endeavor.
Architectural Digest: How was creating Beautiful Kitchenware different from creating your past home-goods projects?
Drew Barrymore: We’d never done small kitchen appliances so there’s a lot more, technically and practically, that you need to consider and design around. One thing we’ve always done with our brands is play with color, and traditionally kitchen appliances are white, black, or stainless steel. So not only was I looking for a sleeker design and touchscreen experience, I also wanted to offer a more evolved color selection.
What was your initial vision for this line and how did it evolve?
From the start I wanted a more refined, almost Scandinavian feel. Not a lot of knobs or dials. I was extremely drawn to a touch pad, but one that disappeared when it wasn’t in use. And softer edges and not as many metal elements.
Is there anything in the collection that you created to fill a void in your own kitchen?
The whole line actually was inspired by the fact I didn’t love leaving my kitchen appliances on my counter. Why only black or white? Or chrome? But when I teamed up with Made by Gather, I also realized the incredible technology that was out there that wasn’t currently available at more of a mass price, so then it was this beautiful project of marrying everything together!
What was the process for picking the colors for these items? How do you choose?
We had to keep in mind that the idea is that people will want to keep these on their counters, so you can’t be too polarizing. You don’t want to get tired of seeing it, so the color assortment really is a softer approach but in a color spectrum that feels new and unexpected. We were also careful to offer the basics as well!
What would you say to people who are scared of using too much color in their home?
First and foremost, you should feel calm in your home, you should love what you have in it. Things should bring you joy. So if you’re more of a monochromatic person, that’s totally okay, and we have colorways that suit that, but if you do want to take the leap into color we’ve totally got you covered in a sophisticated way.
Do you have a favorite color? Or maybe, a favorite color of the moment?
Blue and the terra cotta color of our packaging! I love color and I’ve been aching to mix things up in my kitchen, so I went with the sage green. It’s so subtle, but makes me so happy.
What is one kitchen gadget you could not live without?
I mean have you seen our pizza slicer? And pizza just makes everyone happy. I also feel like it’s a great tool that not every household has, but it should.
What is one go-to recipe that you make often?
Pasta! I also love making soups! And I live for our toaster oven/air fryer! I love everything on this line! It’s so fun to try and make every day beautiful.
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